Start at the Finish: How Backward Goal Setting Builds Clarity and Momentum Goal setting is essential—but the way we approach it can make all the difference. Traditional goal setting moves forward from where you are. But what if the key to momentum is actually starting at the end? That’s where backward goal setting (also known…
Why Customer Education Is Your Secret Growth Engine Most businesses focus on marketing and sales—but what happens after the sale? Customer education is one of the most overlooked strategies for long-term success. It’s not just about teaching—it’s about empowering your customers to get the most out of your service, reduce confusion, and become long-term advocates…
You Don’t Need to Have It All Figured Out If you’re leading a business and feel like you’re supposed to have all the answers—this one’s for you. There’s a lot of pressure that comes with running the show. Whether you’re managing a team, launching your own thing, or just trying to keep momentum going, the…
Say Their Name: The Overlooked Power of Recognition in Business One of the easiest leadership tools you’re not using enough. In the scramble to grow, strategize, and survive, most business owners overlook one of the simplest, most powerful tools at their disposal: Saying someone’s name. Out loud. On purpose. In front of others. Sounds basic,…
Helping You Build Better, Together: Why Axis Success Partner Had to Happen “I’m not here to make a killing off small businesses. I’m here to make sure you don’t kill yours trying to do it alone.” – Marc Bradburry II, aka The Big Bearded Ginger Starting a business is hard. Keeping one alive? That’s even…
