Say Their Name: The Overlooked Power of Recognition in Business
Say Their Name: The Overlooked Power of Recognition in Business
One of the easiest leadership tools you’re not using enough.
In the scramble to grow, strategize, and survive, most business owners overlook one of the simplest, most powerful tools at their disposal:
Saying someone’s name. Out loud. On purpose. In front of others.
Sounds basic, right? Almost too basic.
But here’s the truth: recognition is fuel. And most people are running on fumes.
💡 Here’s What Saying Someone’s Name Actually Does:
- It makes them visible.
So many employees feel invisible—especially in small teams or fast-paced environments. Saying their name says, “I see you.” - It makes behavior repeatable.
Recognition reinforces what you want more of. Want more hustle, good ideas, or team-first moves? Call it out when it happens. - It builds culture, fast.
People talk. When you recognize someone consistently, others take notice and lean in. It becomes contagious.
🛠 A Real-World Axis Example:
At one of the manufacturing plants I worked with, I started every daily huddle with one ask:
“Name someone who had your back yesterday.”
It took 10 seconds. But it built connection.
Within weeks, teammates were lifting each other up, trying harder, and staying longer.
Morale didn’t change because of a bonus.
It changed because we gave a damn out loud.
⚠️ Warning: Forced Recognition Kills This
People can sniff out fake praise from a mile away. If you’re just checking a box, don’t bother.
But if you see someone going the extra inch—say something. Preferably in front of others.
🧭 Axis Point:
“Recognition isn’t a perk. It’s a leadership tool. Use it.”
It costs nothing. It builds everything.
🙌 Ready to Try It?
Here’s your challenge this week:
- Pick 1 person per day.
- Say their name.
- Call out something specific they did well.
- Do it in a meeting, on the floor, or over the radio.
Then watch what happens.
Axis Success Partner – Helping You Build Better, Together.
Sharp insights to guide your next move.
